Alani energy drinks were created by fitness influencer Katy Hearn together with her husband, commonly cited as Haydn (or Ryan) Schneider/Hearn, under the brand Alani Nu, which they launched in 2018.

Who created Alani energy drink?

  • Alani Nu (the company behind Alani energy drinks) was founded in 2018 by Katy Hearn, a fitness influencer who built a large online following through training and wellness content.
  • She co-founded the brand with her husband, often referred to in business coverage as Haydn Schneider, positioning Alani Nu as a female-focused supplement and energy drink company.

Quick brand background

  • The founders started Alani Nu after noticing that many existing supplements and energy drinks were heavily male-targeted and did not align with the ingredients or branding they wanted to recommend to women.
  • The brand began with supplements (pre-workout, protein, wellness products) and quickly expanded into ready-to-drink energy beverages that became widely distributed across the U.S.

Recent ownership/news angle

  • In 2025, Celsius Holdings announced that it completed an acquisition of Alani Nu (the parent of Alani energy drink) for about 1.8 billion dollars, making Celsius the corporate owner of the brand while recognizing the original founders’ role in building it.
  • Despite the acquisition, media and industry analyses continue to highlight Katy Hearn as the original creator and visionary behind Alani Nu and its energy drink line.

Information gathered from public forums or data available on the internet and portrayed here.