Alani Nu is currently owned by Celsius Holdings, Inc. , which acquired Alani Nutrition LLC (the parent of Alani Nu) in a deal valued at about $1.8 billion in 2025.

Quick ownership scoop

  • Alani Nu was founded in 2018 by fitness influencer Katy Hearn and her husband, Haydn Schneider, as a female-focused wellness and energy drink brand.
  • Before the sale, a majority stake in Alani Nu was held by Congo Brands, the company run by entrepreneurs Trey Steiger and Max Clemons, alongside equity held by Hearn and Schneider.
  • In early 2025, Celsius Holdings, Inc. announced an agreement to acquire Alani Nu, and later confirmed completion of the acquisition, making Celsius the brand’s current corporate owner.

How the deal changed things

  • The acquisition combined the Celsius and Alani Nu lines into a larger “better-for-you” functional beverage portfolio under Celsius, aimed at health-conscious and zero-sugar energy drink consumers.
  • While Celsius now owns Alani Nu at the corporate level, the founding team and previous investors are often still mentioned in coverage and brand storytelling because of their role in building the company’s identity and growth.

Information gathered from public forums or data available on the internet and portrayed here.