The “old man” in Bad Bunny’s recent short film/music video is played by legendary Puerto Rican director, writer, and actor Jacobo Morales.

Who is Jacobo Morales?

  • Jacobo Morales is a highly respected Puerto Rican filmmaker and actor, active for decades in theater, film, and TV.
  • In the Bad Bunny short film about gentrification in Puerto Rico, he appears simply as “Señor,” without a specific character name.

What’s his role in the Bad Bunny video?

  • The story follows this older man (Señor) as he walks through his changing neighborhood and feels how much Puerto Rico has shifted culturally and socially.
  • He and his toad companion Concho are used as symbolic figures, representing the older Puerto Rican generation and a culture being pushed out by gentrification.

So if you’re seeing people ask “who is the old man in the Bad Bunny video?” — it’s Jacobo Morales, playing the character known as Señor.

TL;DR: The old man in Bad Bunny’s gentrification-themed short film/video is veteran Puerto Rican filmmaker and actor Jacobo Morales, credited as the character “Señor.”

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