Rare Beauty is owned and controlled by its founder, Selena Gomez, through her company Rare Beauty Brands Inc., and the brand operates largely as an independent beauty company rather than as a subsidiary of a big cosmetics conglomerate.

Who Owns Rare Beauty? (Quick Scoop)

Rare Beauty is a celebrity- founded beauty brand that has grown into a major player in makeup since its launch in 2020. At the center of it all is Selena Gomez, who is both the public face and the majority owner of the company.

Who actually owns Rare Beauty?

  • Rare Beauty was founded and is owned by musician and actress Selena Gomez.
  • The company is structured as Rare Beauty Brands Inc., with Gomez holding the controlling stake in the business.
  • Reports estimating her net worth note that most of her fortune now comes from her majority stake in Rare Beauty.

In practical terms, when people ask “who owns Rare Beauty,” the answer is Selena Gomez as the founder, primary owner, and key decision-maker behind the brand’s direction.

Is Rare Beauty independent or part of a big group?

  • Rare Beauty is not owned by a legacy beauty giant like L’OrĂ©al, EstĂ©e Lauder, or LVMH.
  • Industry coverage describes the brand as “largely independent,” with only a small set of known investors.
  • The only public outside backers mentioned are New Theory Ventures (Nikki Eslami) and CEO Scott Friedman, a veteran who previously led NYX before its sale to L’OrĂ©al.

Forum discussions also reflect this: fans and beauty-watchers generally view Rare Beauty as an independent company incubated and heavily supported through its retail relationship with Sephora, rather than a typical “acquired” celeb brand under a huge parent company.

How did Rare Beauty start?

  • Rare Beauty was founded in 2019 and officially launched in September 2020.
  • The brand name and concept were inspired by Selena Gomez’s album “Rare,” tying her personal message of self-acceptance to the line’s identity.
  • Gomez has said she built a team around her vision, bringing in experienced beauty executives to help run and scale the brand.

From the start, Rare Beauty has positioned itself as more than a celebrity vanity project, focusing on emotional well-being, mental health, and realistic beauty standards.

What makes Rare Beauty’s ownership story stand out?

  • Founder-led control: Gomez didn’t just lend her name; she retains majority ownership and has kept the company from being swallowed by a beauty conglomerate.
  • Targeted investors, not a takeover: Instead of selling out to a big group, the brand brought in select investors and an experienced CEO to scale while maintaining creative and mission-driven control.
  • Mission-first branding: Rare Beauty’s ownership story is tightly tied to mental health advocacy; the Rare Impact Fund aims to raise $100 million over 10 years for mental health initiatives.

This combination—celebrity founder, majority ownership, and a strong social- impact mission—has become part of the brand’s appeal in today’s beauty market.

Why this matters in 2026’s beauty landscape

  • Consumers are increasingly skeptical of “cookie-cutter” celebrity brands that feel corporate and disconnected; a clearly founder-led brand with a transparent mission stands out.
  • Rare Beauty’s success has turned Selena Gomez into a reported billionaire primarily because of her stake in the company, underscoring how powerful beauty brands can be when the founder keeps ownership.
  • Online forums and beauty communities still discuss whether brands are truly independent or secretly tied to big conglomerates, and Rare Beauty is frequently cited as an example of a modern, mostly independent, incubated brand backed by expertise rather than absorbed by a giant.

In forum-style terms:
“Who owns Rare Beauty?” → It’s Selena’s brand. She’s the founder and majority owner, with a small investor group and an experienced CEO helping her run a largely independent beauty company.

TL;DR: Rare Beauty is owned by Selena Gomez through Rare Beauty Brands Inc.; she is the founder and majority owner, and the brand runs largely independently with select investors and strong retail support rather than being owned by a major beauty conglomerate.

Information gathered from public forums or data available on the internet and portrayed here.