Rare Beauty was created and founded by singer and actress Selena Gomez.

Quick Scoop

  • Rare Beauty is an American cosmetics brand founded by Selena Gomez in 2019.
  • The brand officially launched on September 3, 2020, inspired by her album “Rare.”
  • It focuses on inclusive beauty and mental health advocacy through the Rare Impact Fund.

A Bit of Backstory

Selena Gomez began working on Rare Beauty around 2018–2019, assembling a team and partners to bring the line to life. The brand name comes from her third studio album “Rare,” tying beauty to the idea of embracing what makes each person unique.

Why People Talk About It

Fans and beauty lovers often highlight its lightweight formulas, inclusive shade ranges, and the focus on feeling good rather than chasing perfection. The Rare Impact Fund also aims to raise significant funding (targeting 100 million dollars over 10 years) for mental health services, which keeps the brand in trending discussions beyond just makeup.

Information gathered from public forums or data available on the internet and portrayed here.