Most shoppers can buy Rare Beauty at Sephora (in store and online) and through the official Rare Beauty website, with availability in many regions worldwide.

Main places that sell Rare Beauty

  • Sephora : Rare Beauty is a core brand at Sephora, with a full lineup in many North American, European, Asian, and Middle Eastern locations, plus Sephora’s regional websites.
  • Rare Beauty official site : The brand sells directly on its own online store, which ships to selected countries and often carries the full shade range and new launches.

Other retailers and cautions

  • Some large retailers and marketplaces (like Kohl’s via Sephora partnership or third‑party sellers on sites such as Walmart’s marketplace) may list Rare Beauty items, but assortments are limited and sometimes mixed with resellers.
  • Because there are known fake or scam sites mimicking the brand, it is safest to stick to Sephora, the official Rare Beauty site, or clearly authorized partners listed by the brand.

Quick buying tips

  • For shade range and new launches : prioritize Sephora’s main site or the official Rare Beauty shop.
  • For in‑person swatching : visit a Sephora store that carries Rare Beauty, as testers are usually available for bestsellers like the Soft Pinch Liquid Blush.

Information gathered from public forums or data available on the internet and portrayed here.