AFL reportedly paid Snoop Dogg between AU$2 million and AU$5 million for his pre-game performance at the 2025 Grand Final at the MCG. Reports vary, with some sources citing around AU$3 million (about US$2 million), sparking debate over the value for a roughly 20-minute set.

Reported Figures

Multiple outlets pegged the payout in this range, drawing from pre-event leaks and post-event analysis:

  • AU$2-5 million : Cited by Sporting News as the likely fee, comparable to Katy Perry's AU$5 million the prior year.
  • AU$3 million (US$2M) : Digital Music News highlighted this amid backlash over his past lyrics.
  • AU$5 million : A post-event Herald Sun fan poll reference called it a "waste," with 57% rating the show "no good."

No official AFL confirmation exists, as such deals stay private, but the range aligns with trends for global stars at major events.

Backlash and Context

The booking ignited controversy in September 2025, blending excitement with criticism. Greens senator Sarah Hanson-Young slammed it for sidelining Aussie talent and clashing with AFL's inclusion push, given Snoop's history of edgy lyrics. AFL boss defended it, noting global draw—Snoop performed around 1:40-1:43 pm AEST before the 2:30 pm bounce between Geelong and Brisbane.

Fans split: Reddit threads praised his energy ("He'll do a great job"), while polls showed disappointment. It echoed past acts like KISS (2023, fee undisclosed) and Robbie Williams (AU$1M, 2022).

Fan Reactions

Post-performance buzz from forums and social media captured divided views:

  • Positive : "Hell yeah, brought the vibes to the MCG!"—many hyped the international flair.
  • Negative : 57% in a Herald Sun poll deemed it "no good," questioning the spend amid economic pressures.
  • Mixed : YouTube breakdowns noted politicians' gripes but fans' split—some wanted local acts elevated.

Trending Discussion

By late 2025, this became viral fodder on Aussie forums, tying into broader chats on sports entertainment budgets. Searches spiked around the Grand Final, with multi-viewpoints from fans ("waste of cash"), politicos ("poor priorities"), and execs ("smart global play"). As of early 2026, it's settled as a bold, polarizing move that boosted worldwide viewership.

TL;DR : AU$2-5M range, heavy debate, fans meh per polls—classic celebrity sports spectacle.

Information gathered from public forums or data available on the internet and portrayed here.