Prime (the Logan Paul and KSI drink brand) was launched in January 2022, with Prime Hydration announced on January 4, 2022 and made available in the U.S. later that month.

Launch details

  • The brand was introduced when Logan Paul and KSI announced their new drinks company, Prime Hydration, on January 4, 2022 during a joint livestream.
  • Prime initially launched with its flagship hydration drink line in January 2022, before expanding into other formats like Prime Energy and Hydration+ sticks later on.

After the first release

  • Prime Hydration became more widely available through mid to late 2022, helped by strong social media hype and limited in‑store availability that fueled demand.
  • In January 2023, the brand added Prime Energy, a canned energy drink line, roughly one year after the original Prime Hydration launch.

Information gathered from public forums or data available on the internet and portrayed here.