Prime Drink, the popular hydration and energy beverage, was founded by social media influencers Logan Paul and KSI (Olajide Olatunji). They announced the launch in January 2022, turning their massive online followings into a viral brand that sold over 1 billion bottles by 2023.

Origin Story

Logan Paul and KSI, former boxing rivals, partnered to create Prime under Congo Brands. Executives Max Clemons and Trey Steiger from Congo Brands developed the initial concept and hold a majority 60% stake, while Logan and KSI each own 20%. The drink aimed to stand out in the sports beverage market with zero sugar, electrolytes, and coconut water in its hydration version.

Behind the Hype

The brand exploded through social media scarcity tactics and the duo's 40+ million YouTube subscribers, targeting Gen Z with flavors like Tropical Punch and Blue Raspberry. Early success hit $1.2 billion in sales by 2023, though later faced controversies like caffeine concerns in Prime Energy.

Key Facts

  • Launch Date : January 2022, starting with Prime Hydration (caffeine-free).
  • Ownership : Congo Brands majority; Logan Paul and KSI as faces and co-owners.
  • Products : Hydration drinks, Energy drinks, and limited editions like Meta Moon.
  • Global Reach : Massive demand among teens, leading to school bans in some areas.

Recent Trends

By 2025, discussions note a "rise and fall" with hype fading amid market saturation, but it remains a case study in influencer marketing. Forums like Reddit buzz about its quick peak and decline, comparing it to fads.

TL;DR : Logan Paul and KSI founded Prime Drink in 2022 with Congo Brands' backing, leveraging viral fame for billion-dollar sales.

Information gathered from public forums or data available on the internet and portrayed here.