Prime (the viral sports and energy drink brand often called “Prime drink”) was created and founded by YouTubers and influencers Logan Paul and KSI in 2022.

Quick Scoop

  • Creators: Logan Paul (American influencer, boxer, WWE personality) and KSI (British YouTuber, rapper, boxer).
  • Brand launch: They jointly announced Prime Hydration, their drinks company, in January 2022 after shifting from boxing rivals to business partners.
  • Behind-the-scenes partner: The brand is developed and produced with Congo Brands, a beverage company that co-owns and operates Prime alongside Logan Paul and KSI.

Who Created Prime Drink?

  • Prime is officially described as a beverage brand founded by Logan Paul and KSI , positioned as a “better-for-you” hydration and energy drink line.
  • The drinks fall under Prime Hydration (sports drink) and Prime Energy (energy drink), both launched under their joint company Prime Hydration, LLC.

Ownership and Company Structure

  • Logan Paul and KSI are the public co-founders and faces of the brand, driving promotion through their huge social media followings and boxing fame.
  • Congo Brands, founded by Max Clemons and Trey Steiger, is a major operational and ownership partner, handling manufacturing, distribution, and much of the business infrastructure behind Prime.

Why It Became a Trending Topic

  • Prime’s launch blended influencer star power, boxing rivalry-turned-partnership, and hype-driven marketing, making “who created Prime drink” a frequent search and forum discussion topic.
  • The brand has stayed in the news and on forums because of its rapid sales growth, controversies around caffeine in Prime Energy, and its status-symbol appeal among younger fans.

Information gathered from public forums or data available on the internet and portrayed here.