Bad Bunny got his stage name from a childhood photo of himself in a bunny costume, where he looked angry or annoyed, which led him to call himself “Bad Bunny” later on.

Where Did Bad Bunny Get His Name?

Quick Scoop

Bad Bunny’s stage name comes from a funny but slightly embarrassing moment from his childhood that he later turned into a memorable artist persona.

The Childhood Bunny Costume Story

As a kid in school, Benito Antonio Martínez Ocasio had to dress up in a bunny costume for an Easter activity.

He hated the outfit and was photographed wearing it with a very annoyed, almost “don’t mess with me” expression.

Years later, when he was thinking about what to call himself as an artist, that photo came back to mind.

He liked the contrast of a cute bunny with a “bad” or grumpy attitude and decided to turn that into his stage name: Bad Bunny.

From Nickname to Global Brand

Bad Bunny has said that he knew the name would work well for marketing because a bunny is something simple and familiar, easy for people to remember and associate with his music.

He first used “Bad Bunny” online, including as a social media handle, and the name stuck as his tracks started gaining attention.

Over time, the name became part of his whole artistic identity: visually playful and soft (bunny), but with rebellious lyrics, bold fashion, and a non‑conformist attitude (bad).

That contrast helped him stand out in a scene where many artists choose tougher, more aggressive names.

Fun Extra: Why It Resonates So Much

A lot of fans relate to the idea of turning an awkward childhood moment into a source of power and confidence.

In interviews, he’s framed the name as part of being unapologetically himself and embracing quirks instead of hiding them.

A grumpy kid in a bunny costume turned into one of the most recognizable names in global Latin music.

TL;DR: He got the name “Bad Bunny” from an old photo of himself as a child in a bunny costume, looking angry, and later turned that funny, awkward moment into his iconic stage name.

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