Puma was created by Rudolf Dassler, who founded the company in 1948 after splitting from his brother Adolf “Adi” Dassler.

Quick Scoop

  • Puma is a German sportswear brand founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany.
  • Before Puma, Rudolf and Adi Dassler jointly ran the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory).
  • Their personal and business rivalry led to a split, after which Rudolf created Puma and Adi went on to create Adidas, making the two brands long‑time competitors.

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