Puma, the sportswear brand, was invented and founded by Rudolf Dassler , a German cobbler and businessman, in 1948 in Herzogenaurach, Germany.

Who invented Puma?

  • The inventor and founder of Puma is Rudolf “Rudi” Dassler, born in 1898 in Germany.
  • He officially founded Puma in 1948 after splitting from the joint family shoe business he had with his brother Adolf “Adi” Dassler.

Quick background story

  • Rudolf and his brother Adi first ran a joint company called GebrĂŒder Dassler Schuhfabrik (“Dassler Brothers Shoe Factory”), making sports shoes in Herzogenaurach.
  • After a serious feud between the brothers around the time of World War II, Rudolf left and started his own company, first called RUDA (from Rudolf Dassler), which was soon renamed Puma and registered as a brand in October 1948.

Puma today

  • Puma has grown from Rudolf Dassler’s small post‑war shoe company into one of the largest global sportswear brands, producing footwear, apparel, and accessories used in football, running, motorsport, and lifestyle fashion.

Information gathered from public forums or data available on the internet and portrayed here.