Puma, the sportswear brand, was created by Rudolf Dassler, a German cobbler and businessman, in 1948.

Who made Puma?

  • Puma was founded by Rudolf Dassler in 1948 in Herzogenaurach, Germany.
  • Rudolf was the older brother of Adolf “Adi” Dassler, who later founded Adidas.

How Puma came about

  • Before Puma existed, Rudolf and Adolf ran a joint company called GebrĂŒder Dassler Schuhfabrik (“Dassler Brothers Shoe Factory”), making sports shoes together.
  • After a serious falling-out between the brothers around the end of World War II, they split: Rudolf launched his own company that became Puma, while Adi started Adidas.

Name and early days

  • Rudolf’s first post-split company name was “RUDA” (from RUdolf DAssler), but it was soon rebranded as “PUMA Schuhfabrik Rudolf Dassler” and registered as the Puma brand in 1948.
  • From there, Puma quickly grew as a football- and athletics-focused brand, starting with early football boots like the Atom and Super Atom.

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