Rare Beauty officially launched on September 3, 2020.

Quick Scoop

Here’s the fast rundown on when Rare Beauty launched and what was going on around it.

  • Rare Beauty’s first line of products dropped on September 3, 2020, in the U.S., Canada, and Mexico, primarily through Sephora and the brand’s own site.
  • Selena Gomez had originally teased a Summer 2020 launch, but the date was finalized and announced in early August 2020.
  • The brand name is tied to her 2020 album “Rare,” released earlier that same year.

So if you’re seeing mentions of Rare Beauty “turning three” or “third anniversary,” that’s counting from September 3, 2020.

Bottom note: Information gathered from public forums or data available on the internet and portrayed here.